INFLUENCE OF POSITIVE ORGANISATIONAL CULTURE ON ENTREPRENEURIAL VENTURE GROWTH: EVIDENCE FROM ABEOKUTA METROPOLIS, OGUN STATE, NIGERIA
Abstract
This study examined the influence of positive organisational culture on the growth of entrepreneurial ventures in Abeokuta Metropolis, Ogun State, Nigeria. The study analysed the relationship between employee engagement and revenue growth, the impact of collaborative culture on market share expansion, the correlation between an innovative work environment and employee satisfaction, and the effect of open communication on innovation and product development. Primary data were obtained from 133 respondents across 25 registered small and medium-sized enterprises (SMEs). Results revealed significant effects of employee engagement and motivation on revenue growth (F = 134.735, p = 0.000, R² = 0.507); collaborative culture on market share expansion (F = 125.189, p = 0.000, R² = 0.489); innovative work environment on employee satisfaction (r = 0.716, p = 0.000); and open communication on innovation and product development (F = 163.018, p = 0.000, R² = 0.554). The study concludes that positive organisational culture substantially influences entrepreneurial venture growth and recommends that entrepreneurs cultivate cultures of collaboration, respect, teamwork, creativity, and experimentation.
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Published in Journal of Management & Corporate Sustainablity
ISSN: 2616 - 1292
This article appears in our peer-reviewed academic journal
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