GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND MARKETING PERFORMANCE OF PETROLEUM PRODUCTS TANK FARMS IN SOUTH-SOUTH
Abstract
This study examined the relationship between green supply chain management practices and marketing performance of petroleum products tank farms in South-South, with specific focus on eco-design, green procurement, and reverse logistics in relation to market share growth. The study adopted a correlation survey research design, targeting 32 registered tank farms, with managers serving as respondents. Data were collected using a structured questionnaire based on a five-point Likert scale, and analyzed using descriptive and inferential statistics, including Pearson Product Moment Correlation and regression analysis with the aid of SPSS 26.0. The findings revealed that eco-design, green procurement, and reverse logistics each have a significant positive relationship with market share growth. Based on these findings, the study concluded that green supply chain management practices significantly enhance market share growth and overall competitiveness of petroleum product tank farms. The study recommended that management should invest in sustainable technologies and eco-design strategies, adopt environmentally responsible procurement practices, and implement efficient reverse logistics systems to improve operational performance and sustain market growth.
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Published in BUSINESS AND FINANCE JOURNAL
ISSN: 988-47876
This article appears in our peer-reviewed academic journal
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